According to Biff Leventhal, the media consultant who's behind
the HERMES21 company, the company will build a multi-platform advertising and
media buying program that would adapt to the evolving audience requirements. By
joining forces with creative agencies, they would effectively employ their
value-added service. The software and programs used for the project are in
place for the integration of the various communication channels in the future.
"When we say entertainment, we do not mean to suggest that
we are some sort of A-team; we are just selling a standard model," said
Aharon Manovich, General Partner at Biff Leventhal, in a comment about the
merger of tech and media. "We'll merge all three to get it all done."
Hermes21 will employ systems and technologies that are not yet
available in the market for understanding the customer psychology. That is why
the company is developing their own applications for measuring the core beliefs
of consumers. Among its many solutions for boosting sales, the company is also
planning to implement a system called "Customers Chosen". It is a
system that uses a customer's past purchases to give an insight on what the
customers want.
Hermes21 is working on a system that would enable them to track
the leads coming to their website. The company believes that if they can
improve the leads coming to their site, then they can also increase the revenue
that they get. They believe that the conversion rate of the leads should be
greater than what they are getting now.
The Hermes21 adtech solution is also being extended to websites
that would join the company. The primary target market would be the young
buyers who are frequent buyers of high-tech gadgets. The company is also
considering the possibility of joining a partnership with other companies that
offer online advertising, where the first campaign is the extension of
Hermes21.
The combination of Hermes21 and attach are called "HERMES21
adalah situs nonton film21" and it is an interactive marketing campaign
that would focus on television and the internet. The companies believe that
they can pull more viewers if they would utilize this kind of strategy.
According to one research that has been conducted by the company, they have
already achieved remarkable results so far.
Although the research has not yet been published, the company
believes that they have already proven the effectiveness of the software and
technologies that are being integrated in the HERMES21 adalah situs onto
film21. According to one of the partners of the Hermes21, Adalah, "We'll
be able to use this to connect with our client base and give more value to each
and every customer." This is the reason why she called the relationship a
one-way value-added service that would be something that would not need any
additional cost.
Hermes21 and Adalah partnership is scheduled to be launched in
the coming months. The implementation of this new campaign would come as an
added benefit for the customers of the two companies. Adalah and Hermes21 are
also planning to coordinate with a number of digital agencies so that the newly
launched HERMES21 adalah situs nonton film21 would be able to reach a broader
audience.
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